To edit is to cut: to remove, to shear away, to crumple up on the floor. We edit so that the message can get through, so that what we say is clear. It’s a necessary skill no matter the medium in which we work.
Think of the formats we love and take for granted: books, two-hour movies, serial TV dramas, blogs… the list goes on and on. All of these formats had to be invented. As soon as you realize that, the media landscape gets really interesting, because you realize there's still more to invent. What will the great new formats look like? They’ll almost certainly live on the internet—but where, and how? Walk through the secret history of media invention, talk about what it means to work like a media inventor today, and learn why we should bother at all.
Think of the formats we love and take for granted: books, two-hour movies, serial TV dramas, blogs… the list goes on and on. All of these formats had to be invented. As soon as you realize that, the media landscape gets really interesting, because you realize there's still more to invent. What will the great new formats look like?
- Think of the formats we love and take for granted: books, two-hour movies, serial TV dramas, blogs…
- The list goes on and on. All of these formats had to be invented.
- As soon as you realize that, the media landscape gets really interesting,
- Because you realize there's still more to invent. What will the great new formats look like?



